It could prove to be a game changer for the Spanish giants.īlaugrana's financial woes saw them lose the best player in the history of the club Lionel Messi last summer on a free transfer. Selling the naming rights to the stadium could have been beneficial for the north London club as they also evidently need to strengthen their squad this summer.įollowing their failed approach to rename the Emirates Stadium, Spotify agreed a deal with cash-strapped Barcelona. The Gunners are believed to be looking to renovate the Emirates as per reports despite being set to reveal huge financial losses. Stadium naming rights are quite an attractive offer for clubs as they get a lot of money in return. But he was unsuccessful in his efforts to buy the club he supported while growing up. The Spotify co-founder was interested in buying Arsenal from their American billionaire owner Stan Kroenke. However, it has been reported that Arsenal were first approached by Swedish billionaire Daniel Ek with a proposal to rename the Emirates Stadium. With the Catalan giants going through a financial crisis, the deal with Spotify (worth £236 million) could ease the situation of the Blaugrana significantly. The Swedish audio streaming services provider is set to complete a massive deal with Spanish powerhouse Barcelona for the naming rights at the Nou Camp.

Spotify to buy arsenal