'We share the Warriors' belief that reaching your goals requires optimism and discipline, and we look forward to supporting the team in its quest for its next NBA championship.' 'The Golden State Warriors exemplify Rakuten's values and those we look for in a partner: innovation, teamwork and a desire to be a positive influence in the community,' said Amit Patel, CEO at Rakuten Americas. 'As a leading technology company, Rakuten understands the evolving trajectory of the sports business industry, and together we will continue to enhance the player and fan experience for Warriors fans around the world.' 'Dating back to 2017, we've established an incredible partnership with Rakuten, a collaboration built on the foundation of mutual respect, aligned values and a desire to continue to innovate,' said Warriors President and Chief Operating Officer Brandon Schneider. Its name is the Japanese word for 'optimism,' which means that Warriors players don a badge of optimism over their hearts.

Headquartered in Tokyo with North American operations based in San Mateo, California, Rakuten has market-leading businesses in e-commerce, digital advertising, entertainment and e-books, among many others.

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